Social Media - Request for Proposal (RFP)

RFP Release Date: June 1, 2025  

Proposal Submission Deadline: July 31, 2025  

Response to Proposals: No later than September 1, 2025  

Service Period: October 1, 2025 – September 30, 2026 Contact: LaTanya Thornton, latanya@leadthewaylearningacademy.org

Overview  Lead The Way Learning Academy (LTWLA) invites qualified vendors to submit proposals to manage and enhance its social media presence. The selected vendor will support engagement with LTWLA’s community, improve visibility, and promote the Academy’s mission and events.

Scope of Work 

1.      Content Creation & Management 

a.      Develop visually engaging and relevant content (posts, videos, images, articles, newsletter)

b.      Maintain a consistent posting schedule

c.      Align content with organizational priorities and event calendars

2.      Community Management 

a.      Monitor and respond to comments, reviews, and inquiries

b.      Support social media engagement during live events

c.      Track mentions and community sentiment

3.      Analytics & Reporting 

a.      Monitor KPIs (reach, engagement, growth, etc.)

b.      Submit monthly performance reports with recommendations

Proposal Requirements 

●     Company overview and relevant experience

●     Strategy and platform recommendations

●     Sample content calendar

●     Team bios and qualifications

●     Timeline and deliverables

●     Pricing and payment terms

Evaluation Criteria 

●     Experience and past performance

●     Creativity and content quality

●     Technical tools used

●     Communication process with LTWLA staff

●     Pricing and overall value

Submit proposals to LaTanya Thornton, latanya@leadthewaylearningacademy.org by July 31, 2025.