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Social Media - Request For Proposal (RFP)

October 1, 2023


Lead The Way Learning Academy

Social Media Request for Proposal (RFP)


Lead The Way Learning Academy is inviting qualified companies to submit a proposal to provide social media management services. The purpose of this RFP is to select a vendor who can effectively manage and enhance our website, social media presence, engage with our target audience, and increase brand awareness.


Objective: The objective of this project is to enhance our social media presence and increase our online reach by engaging with our target audience effectively.


Scope of Work:


1. Social Media Strategy Development:

a. Develop a social media strategy aligned with our organizational objectives;

b. Determine optimal social media platforms and channels to reach target audience segments; and

c. Develop content themes and topics for social media posts.


2. Content Creation and Management:

a. Develop engaging and visually appealing content for social media platforms including images, videos, and articles; and

b. Develop and schedule social media posts to ensure consistent posting frequency.


3. Community Management:

a. Engage with our social media followers and respond to inquiries, comments, and reviews in a timely and professional manner;

b. Monitor and track social media conversations related to our brand; and

c. Provide support during live events, campaigns, and product launches.


4. Performance Monitoring and Reporting:

a. Monitor key social media metrics (e.g., reach, engagement, conversions) regularly; and

b. Provide regular reports on social media performance, including recommendations for improvement.


Proposal Submission Guidelines:


Interested companies should submit a proposal that includes the following information:

1. Company overview with a description of relevant experience in social media management

2. Proposed social media strategy and approach

3. Team qualifications and experience

4. Proposed timeline and project milestones

5. Pricing and payment terms



Proposal Evaluation Criteria:


Proposals will be evaluated based on the following criteria:

1. Demonstrated experience and expertise in social media management

2 Strong content creation and management capabilities

3. Excellent community management and customer service skills

4. Competitive pricing and value for money


Timeline:

RFP Issuance: October 1, 2023

Deadline for Proposal Submission: November 15, 2023

Vendor Selection and Contract Negotiation: December 1, 2023


Please submit your proposal electronically to Anthony Murphy at anthony@leadthewaylearningacademy.org no later than November 15, 2023. If you have any questions or require additional information, please contact Anthony Murphy at 614-915-0434.


We reserve the right to accept or reject any proposal or part thereof, to waive any irregularities or informalities in any proposal, and to accept any proposal or part thereof deemed to be in the best interest of Lead The Way Learning Academy.


Thank you for your interest in this opportunity.

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